Design Principles - Project 2: Sense of Place

12.10.2022 - 04.11.2022 / Week 7 - Week 10
Lim Rui Ying / 0358986
Design Principles / Bachelor of Design (Hons) in Creative Media
Project 2: Sense of Place


LIST
Instructions


LECTURES

Class Summary

WEEK 7
Dr Yip briefed us on the new assignment - Project 2: Sense of Place. We have to watch pre-recorded lecture videos before starting this project. A timeline for this project is given:
W07   Project 2 briefing
W08   Independent learning week
- Conduct some brainstorming to ascertain the content (determine a "Place")
- Do visual research and produce 2-3 sketches
W09   Discussion about the "Place" and the "Sense" we selected and our ideas for the sketches
W10   Discussion to finalise our idea with a complete design

WEEK 8
During the independent learning week, I watched the pre-recorded video and the extra videos suggested by Dr Yip.

WEEK 9
Dr Yip reviewed our progress work and sketches. Dr Yip mentioned not just sketching out the place we chose, but applying our sense to the place in our idea sketch. The main objective of this project is to express how we feel about the place we decided to We could have several perspectives of the view of the place as references to explore the sense of place. We should also notice the arrangement of the blog which we have to mention the place we chose first, then followed by the other visual references in the section of Visual References, while our sketches should be in the section of Idea Exploration.

WEEK 10
Dr Yip reminded us to be aware of the deadline for this project. The feedback session was conducted by Dr Yip as usual. 


INSTRUCTIONS

 


Project 2: Sense of Place

RECAP OF PROJECT 1 BRIEF
This project is about our interpretation of a place. We must select a "Place" to express it based on our "Sense". There are three choices of "Place" that we could choose to express:
- a place you wish to go / a place you have never been before (it could be an actual / an unrealistic place)
a real place you have been before with good or bad experiences 
- a current place you are at

For this project, a lot of visual research is needed. We should be observant of our surroundings (people, buildings, signage, nature, activities, etc) and record the moments as visuals for this project in photographs, videos and/or sketches. 

We should study the visuals collected and select the relevant and interesting ones that can translate into a design work that reflects our interpretation of a place.  Present our ideas in  2-3 sketches using the visuals chosen as references. Design principles are required to apply in our design work. Any materials are allowed for our design work. The visuals collected, sketches and progress work should record as parts of the design process.


DESIGN PROCESS

1. Visual references
Before starting with visual research, I begin with understanding the meaning of "Sense of Place". I have read an article about the relationship between the sense of place and the urban environment. I could comprehend the meaning of the Sense of Place defined in the article:
“What kind of place is this? What does this place mean to you? What does this place enable you to do?”

Sense of place describes our relationship with places, expressed in different dimensions of human life: emotions, biographies, imagination, stories, and personal experiences (Basso, 1996). 

In environmental psychology, sense of place—how we perceive a place— includes place attachment and place meaning (Kudryavtsev, Stedman and Krasny, 2012). 
        Place attachment reflects a bond between people and places
        Place meaning reflects symbolic meanings people ascribe to places. 

In short, "sense of place is the lens through which people experience and make meaning of their experiences in and with place" (Adams, 2013)

The "Place" and the "Sense"
The place I have chosen is Teluk Cempedak, a beach in Kuantan. I went there when I had a short trip to Kuantan. I like the chill vibes and feel relaxed listening to the songs and the sound of waves. The moments at Teluk Cempedak were precious and unforgettable to me.


Video 1: View of Teluk Cempedak, a video taken by me

Fig. 1.1 The singer, screenshot from the video

Fig. 1.2 A night view from the same perspective as fig. 1.1, the thumbnail of the video by Walk Around Malaysia

Fig. 1.3 High-angled shot of Teluk Cempedak (00:13), shot from the video by Fawwaz Media

Fig. 1.4 The sea view and waves, photography taken by me

Fig. 1.5 My slippers, photography taken by me


Visual Research
For visual research, the four aspects I considered in this project are the key elements, perspective, sense of space, and art style.

KEY ELEMENTS
Below are the elements I would like to feature: 
- from Fig. 1.1: singer, cyclists, bikes, coffee shop
- from Fig. 1.4: beach, waves 
- from Fig. 1.5: coconut tree, my slippers
- other: drift bottle

PERSPECTIVE
As long as we are to create a design for a place, I kept thinking about the perspective I would like to apply. I got the idea of this first-person perspective from the illustration below (Fig. 1.7) and apply in my design.

Fig. 1.6 Illustration from Pinterest

SENSE OF SPACE
I intend to explore the visual references of mini-worlds that indicate the sense of space I want to apply in my idea sketch.

Fig. 1.7 is a handmade miniature in which the creator makes a mini cafe in a paper coffee cup. 

Fig. 1.7 Miniature of a coffee shop by 卡其

Fig 1.8 and 1.9 show the sense of space and mini-worlds in the bottles which have similarities to what I intend to create in the drift bottle.

Fig. 1.8 bottle trapped, illustration by Kaiami

Fig. 1.9 Artwork by Angelyn (@angelynpeh)

The flow in this illustration (Fig. 1.10) is interesting and amazingly creates a sense of space. I also like the colours used in the artwork.

Fig. 1.10 Illustration by Lisk Feng (@liskfeng)

ART STYLE
Both illustrations below are flat designs, but the artists apply simple light and shadow to avoid the illustration to be too monotonous. I would also like to apply light and shadow in my artwork.

Fig. 1.11 Travel broadens the mindsillustration by Alyona Vorotnikova

Fig. 1.12 Illustration by MS_Doggo


2. Idea exploration and description

WEEK 8 / sketches
Place: Teluk Cempedak, Kuantan | Sense: calmness, relaxation, enjoyment ]

I would like to archive the precious and memorable moments at Teluk Cempedak, in which I was sitting there, feeling the sea breeze, listening to the songs and sound of waves. I like the chill vibes there and I feel very calm and relaxed. I use the concept of a drift bottle archiving something inside and the idea of miniature artwork. 

Hence, I conducted this sketch with the elements of the singer, some cyclists having coffee at the cafe and listening to the songs after a ride, a coconut tree and the beach in a drift bottle. This idea was inspired from the miniature of the coffee shop (Fig. 1.7). The hand and the leg from the corner imply a person is bending down to pick up the drift bottle. It is a first-person perspective which I referred from the illustration (Fig. 1.6) in part of visual references.

Fig. 2.1 Sketches of some elements, Week 8 (24/10/2022)

Fig. 2.2 Sketch #1, Week 8 (24/10/2022)

WEEK 9 / progress work
I digitised my sketch using Adobe Illustrator in the style of vector art which I referred to the visual references of art style (Fig. 1.11 and 1.12).

Fig. 2.3 Draft of digitised sketch, Week 9 (1/11/2022)

I made little adjustments to the colours and placements of the elements. I made attempts with and without outlines. For the outline attempt, I used the Charcoal - Feather stroke (Fig. 2.6) instead of the basic stroke so that my artwork does not look too rigid.

Fig. 2.4 Attempt #1 (without outline), Week 9 (1/11/2022)

Fig. 2.5 Attempt #1 (with outline), Week 9 (1/11/2022)

Fig. 2.6 Charcoal - Feather stroke

WEEK 10 / finalised design
Textures of sand and ocean
I searched the textures of sand and ocean on Google and apply them in my artwork by applying the blending modes and adjusting their opacities.

Fig. 2.7 Textures of sand and ocean, from Google search engine

Fig. 2.8 Textures applied to the sand and ocean, Week 10 (3/11/2022)


Sun and sunlight reflection
I go with Dr Yip's suggestion to add a sun in the sky. I also added some sunlight reflection on the ocean surface.

Fig. 2.9 Close-up of the sun and sunlight reflection, Week 10 (3/11/2022)


Shadows and highlights of the elements
I added shadows and highlights to the elements to present the scene at that time and my sense of the place (comfortable, relaxed). 

Fig. 2.10 Close-ups of the shadows and highlights-01, Week 10 (3/11/2022)

Fig. 2.11 Close-ups of the shadows and highlights-02, Week 10 (3/11/2022)


Glass effects on the drift bottle and the windows of the cafe 
I created the glass effects for the drift bottle and the windows of the cafe so they do not look too monotonous.

Fig. 2.12 With (left) and without glass effect (right) on the drift bottle, Week 10 (3/11/2022)

Fig. 2.13 Close-up of the glass effects on the windows, Week 10 (3/10/2022)


Colour attempts at the singer
I changed the singer's skin colour to brown because he is Malay. I  intended to use mainly warm colours in making colour attempts at his clothes. I struggled with the colours so much and finally, I decided to use the initial colour group with minor changes.

Fig. 2.14 Colour attempts at the singer, Week 10 (3/11/2022)


Final Project 2: Sense of Place

Fig. 2.15 Final Sense of Place - JPEG, Week 10 (3/11/2022)

Place: Teluk Cempedak, Kuantan
Sense: calmness, relaxation, enjoyment

Software: Adobe Illustrator

I went to a few beaches during the vacation in Kuantan and Teluk Cempedak the beach I like the most. I spent about two hours at the beach, just sitting there, listening to the songs and observing people around. The view of the cyclists enjoying coffee and listening to songs after a ride is very beautiful. I feel very calm and relaxed and I could put all the annoyances aside. 

Thus, I would like to archive the peaceful moments at Teluk Cempedak in a drift bottle. I include the elements of the beach view, singer, cyclists, bike, and coffee shop in the drift bottle and feature myself trying to pick up this drift bottle. I created the drift bottle in such a weird shape, with an opened, extended flow shape because there are too many beautiful moments and people I want to archive. I also add a little detail to the drift bottle which is a tag writing the words 'Teluk Cempedak' with a little coconut tree, indicating the place that is memorable.

Design Principles applied
Emphasis - the singer is emphasised with high saturation and high-value red colours
Harmony and Unity - colours are well matched in the whole artwork
Movement - the musical notes, the flow of the extended drift bottle
Balance - the elements are well distributed


FEEDBACK 

WEEK 8
*Independent Learning Week

WEEK 9
Dr Yip commented on my sketch (Fig. 2.2) that the drift bottle has a weird shape. I may have to draw a closed drift bottle or change the flowing direction of the opened drift bottle. I may also feature a right foot a little to express well that there is a person trying to pick up the drift bottle. 

WEEK 10
The elements in my digitised sketch (Fig. 2.5 Attempt #1) are well distributed. I may proceed with my work further with some adjustments and addition. Dr Yip suggested emphasising the texture of the sand to be more apparent. I should also tone down the colour of my slipper to let the main element (the singer) stand out. I may extend the musical notes to follow the flow and add the sun in the sky to express a sense of relaxation and enjoyment.


REFLECTION

WEEK 8
At first, I was a bit confused about what to do in this project and I could not decide on a place to express the sense. Hence, I did some research online about the Sense of Place and I have a better understanding of the main idea of this project. I realised that doing research is a must before starting a project. I have a clearer idea of what to do in this project and decided on the place to express very soon.

WEEK 9
I intend to add light and shadow to my artwork but due to insufficient knowledge of it, I could not make it. I should study further the theories of light and shadow so I could play well and apply them to my artwork.

WEEK 10
Every assignment is not just a task but also an exercise to build our foundation. Lecturers are guides to us but we should not forget the purpose of creating a design or expressing an idea and the satisfaction we get throughout the design process and the outcome. I realised that when Dr Yip asked me about my satisfaction with this artwork.

Final Reflection
I am quite satisfied with my final Sense of Place. I think I expressed the sense well in my artwork. This project let me recall the moments at Teluk Cempedak - my surroundings, my thoughts and my feelings. It is an interesting project to discover what is the place we chose means to us. 

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