30.08.2022 - 02.12.2022 / Week 1 - Week 14
Lim Rui Ying / 0358986
Typography / Bachelor of Design (Hons) in Creative Media
Final Compilation & Reflection
INDEX
Task 3: Type Design and Communication (Font Design)
Special Task: Type Design & Communication (Angpow Design)
SUBMISSIONS
Task 1: Exercises 1 & 2
30.08.2022 - 03.10.2022 / Week 1 - Week 5
Task 1 - Exercise 1: Type Expressions
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Fig. 1.1 Final Type Expression - JPEG, Week 3
(13/9/2022)
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Fig. 1.2 Final Type Expression - PDF, Week 3 (13/9/2022)
Task 1: Animated Type Expression
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Fig. 1.3 Final Animated Type Expression "Cozy" - GIF, Week 4
(23/9/2022)
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Task 1 - Exercise 2: Text Formatting
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Fig. 1.4 Final Text Formatting (without grids) - JPEG, Week
5 (27/9/2022)
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Fig. 1.5 Final Text Formatting (with grids) - JPEG, Week 5
(27/9/2022)
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HEAD
Font/s: ITC New Baskerville Std Bold (headline), ITC New Baskerville Std Italic (byline)
Type Size/s: 27 pt (headline), 10 pt (byline)
Leading:
Leading: 34.5 pt (headline), 12 pt (byline)
Paragraph spacing: -
BODY
Font/s: Janson Text LT Std 55 Roman (body text and
captions)
Type Size/s: 9 pt (body text), 7 pt (captions)
Leading: 11.5 pt (body text), 9 pt (captions)
Paragraph spacing: 11.5 pt (body text)
Characters per-line: 58 characters
Alignment: Left aligned
Margins: 12.7 mm (top, left,
right), 50 mm (bottom)
Columns: 2
Gutter: 5 mm
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Fig. 1.6 Final Text Formatting (without grids) - PDF, Week
5 (27/9/2022)
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Fig. 1.7 Final Text Formatting (with grids) - PDF, Week 5
(27/9/2022)
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Task 2: Typographic Exploration and Communication
27.09.2022 - 16.10.2022 / Week 5 - Week 7
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Fig. 2.1 Final layout (without grids) - JPEG, Week 7
(13/10/2022)
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Fig. 2.2 Final layout (with grids) - JPEG, Week 7
(13/10/2022)
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HEAD
Font/s: Futura Std Light (Follow, the), Bold (Code)
Type Size/s: 35 pt (the), 100 pt (Follow), 105 pt (Code)
BODY
Font/s: Adobe Caslon Pro
Regular, Semibold Italic (body text), Adobe Caslon Pro Bold Italic (subtext)
Type Size/s: 10 pt (body text), 14 pt
(subtext)
Leading: 12 pt (body text), 18 pt
(subtext)
Paragraph spacing: 12 pt (body
text)
Characters per-line: 39 characters
Alignment: Left
aligned
Margins: 10 mm (top, bottom, left,
right)
Columns: 6
Gutter: 5 mm
Fig. 2.3 Final layout (without grids) - PDF, Week 7
(13/10/2022)
Fig. 2.4 Final layout (with grids) - PDF, Week 7
(13/10/2022)
Task 3: Typographic Design and Communication (Font Design)
11.10.2022 - 18.11.2022 / Week 7 - Week 12
Kerning
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Fig. 3.1 Final kerning - JPEG, Week 10
(8/11/2022)
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Font Design
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Fig. 3.2 Final Font Design "Reige Regular" - JPEG,
Week 11 (11/11/2022)
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Fig. 3.3 Final Font Design "Reige Regular" - PDF, Week 11
(11/11/2022)
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Poster Design
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Fig. 3.4 Final Poster Design - JPEG, Week 12
(17/11/2022)
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Fig. 3.5 Final Poster Design - PDF, Week 12 (17/11/2022)
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Special Task: Typographic Design and Communication (Angpow Design)
08.11.2022 - 22.11.2022 / Week 11 - Week 13
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| Fig. 4.1 Final Angpow Design - JPEG, Week 12 (20/11/2022) |
Fig. 4.2 Final Angpow Design - PDF, Week 12 (20/11/2022)
REFLECTION
Experience
Typography is a new thing to me. This module was quite difficult at the beginning as I do not know much about Typography and do not have a strong foundation in arts. I took some time adapting to it and luckily it went well. So when I am on the track, I could understand a key point or a new convention of typography. I have learned a lot not only about Typography but also about some mindsets that are very useful to me as a design student. Overall, I find this module quite fun to learn and explore. Of course, I have encountered tough and unfavourable situations and setbacks, but those are things that let me learn and build up my resilience.
Observations
After learning Typography, I noticed that I would observe the types on the street, on social media, etc, anywhere I could see the types. Sometimes I would even take a look at the nuances in the letterforms. My observational skills improved through this module. When practising the judgement exercise, I noticed our opinions and feedback may not be as comprehensive as the lecturers' due to the difference in experience but we may see something that others do not notice. I think it is important to learn from every feedback.
Findings
We know Typography is about type but what we do not know is the conventions and nuances behind the type. This is why we have to learn typography. I like to observe the nuances presented in the letterforms of different typefaces. When I began noticing the types on the streets, I found them quite fascinating. Previously I just saw the types as texts and information, but now I see designs within them.
Overall, I am quite satisfied with my efforts throughout the module, as I completed all of them and took every effort to do so. The most meaningful thing is that I learned a lot from my work and throughout the module. Sometimes we are overwhelmed by too much feedback. However, we just have to take it as a reference and believe in ourselves that we can use the things we learned to create good designs. It's impossible for us to do everything perfectly, but we can do our best.
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