Information Design - Project 1: Instructable Poster

11.01.2023 - 26.02.2023 / Week 1 - Week 7
Lim Rui Ying / 0358986
Information Design / Bachelor of Design (Hons) in Creative Media
Project 1: Instructable Poster

INSTRUCTIONS


Project 1 details and instructions (refer to slides 22-28)


PROJECT 1: Instructable Poster

WEEK 3 | Select recipe, Recipe breakdown, Mood board

We were tasked to select ONE recipe from Pasta Grannies and design an infographic poster. We have to study the chosen video, break down and chunk the preparation and cooking process into an instructable poster. We are suggested to try to capture each Grandma’s personality and unique dish identity in the poster as part of the narrative structure.

Requirements:
- Size resolution: 1240 × 1750 pixels or 2048 × 2048 pixels
- Transmit a set of instructions and at the same time educate the audience
- Present large amounts of information in a compact and easy to understand way

Assessment criteria:
- Practical: utilise photo editing, illustration, video and animation software
- Theoretical: include information type, device, principles (LATCH etc) and aesthetics (isometric, simplified illustrations)

Fig. 1.1 Pasta Grannies YouTube channel

Chosen video
The recipe I chose is a sizzling pasta soup called taccu con lo zí by Rosina from Grottammare (Marche, Italy). Taccu is the local name of tagliatelle, a traditional type of pasta from the Emilia-Romagna and Marche regions of Italy. Taccu are long, flat ribbons that are similar in shape to fettuccine.


Fig. 1.2 Tagliatelle, photo by Janette from Culinary Ginger

Recipe Breakdown

Fig. 1.3 Recipe breakdown - DOCS, Week 3 (31/1/2023)

Moodboard
Fig. 1.4 Mood board, Week 3 (1/2/2023)

I created a mood board to include some excellent recipe posters, pasta graphics, colour palettes and important scenes in the video. I could discover the art direction and graphics style that I intend to apply in the instructable poster.


WEEK 4-5 | Sketches, Assets, Poster layouts

Sketches
Fig. 2.1 Sketch-01: Ingredients and Granny Rosina, Week 4 (6/2/2023)

Fig. 2.2 Sketch-02: Pasta-making process, Week 4 (6/2/2023)

I conducted sketches for graphics of the ingredients, the granny Rosina and each step of the pasta-making process (pasta dough, dressing preparation, cooking process), following the recipe breakdown that I have summarized from the video.

Assets

Fig. 2.3 Assets - PDF, Week 4 (7/2/2023)

Poster layouts
Fig. 2.4 Layout #1, Week 4 (8/2/2023)

Fig. 2.5 Layout #2, Week 5 (15/2/2023)

Fig. 2.6 Layout #3, Week 5 (15/2/2023)

Final Instructable Poster

Fig. 2.7 Final Instructable Poster, Week 6 (18/2/2023)

WEEK 6-7 | Animate Instructable Poster

Animated Instructable Poster
After finalising the poster, we will have to use the assets from the poster to create a 60 secs recipe motion graphic. We should capture the aesthetics and narrative of the poster with movements, SFX and music.

Requirements:
- Duration: max 60 seconds infographic video 
- Video resolution: 720p (1280 x 720 pixels)
- Format: H26/mp4

Scenes for Animation

Fig. 3.1 Scenes - PDF, Week 6 (20/2/2023)

I created 9 scenes for my recipe video. In the scenes, I used the same colour as my poster to maintain the art style.

Below are some notable animations in AE:

Fig. 3.2 Scene 1 keyframes: Animation on title, Week 6 (22/2/2023)

I applied a mask to the title and animate it with mask path and mask feather of 50px to make the title appear smooth with the effect of motion blur.

Fig. 3.3 Scene 1 keyframes: Animation of smoke - GIF, Week 6 (22/2/2023)

I turned on the 3D dimension on the smoke layer and applied wiggle and loopOut expressions to it.

Fig. 3.4 Scene 2 keyframes: Animation of headings, Week 6 (22/2/2023)

I first let the heading appear in the middle of the scene and followed by reducing the size and changing the position to the top of the scene. 

Fig. 3.5 Step 1 of making the pasta dough

I create four layers of eggs in the scene to showcase the motion of cracking an egg. While there are three layers of measuring cups, also to create the motion of pouring the water.
 
Fig. 3.6 Scene 3 keyframes: Step 1 - Animation of cracking an egg, Week 6 (22/2/2023)

To showcase the animation of cracking an egg, I utilised the property of opacity to let each layer appear and disappear on time.

Fig. 3.7 Scene 3 keyframes: Step 2 - Knead the dough, Week 6 (22/2/2023)

To knead the dough, I moved the hands up and down and manipulated the dough using puppet position pin tool.

Fig. 3.8 Scene 4 keyframes: Step 6 - Slice the dough into ribbons, Week 6 (22/2/2023)

This step is a bit challenging to animate as I have to create the motion of moving the knife from up to down and the movement of the dough and ribbons.

Fig. 3.9 Scene 7 keyframes: Step 9 - Animation of the bubbles - GIF, Week 6 (22/2/2023)

I create a minor animation on the bubbles by applying the property of opacity at different times to showcase that the water is boiling. 

I apply the basic properties to most of the animation to showcase the animated recipe. 
- Properties used: Opacity, Position, Rotation, Scale
- Expressions used: Wiggle, loopOut
- Other: Easy ease, Motion blur, Puppet Position Pin tool

Video 1: Animated Instructable Poster (Attempt #1), Week 6 (22/2/2023)

After getting Mr Martin's feedback, I made amendments to the description of each step by simplifying them to let viewers easy to read and also a few visual changes suggested by Mr Martin.

Scene 3: Step 1, Week 7 (26/2/2023)

Mr Martin suggested changing the visual of step 1 to craking two eggs instead of using the text "x2".

Scene 4: Step 5 - Well-floured, Week 7 (26/2/2023)

I added the visual of well-floured several times in scene 4 while the dough is folding.

Fig. 3.10 Scene 7: Step 9 - Change of position of graphics, Week 7 (26/2/2023)

Final Project 1: Animated Instructable Poster

Final Project 1: Animated Instructable Poster, Week 7 (26/2/2023)


FEEDBACK

WEEK 5
Layout #1
Mr Hafiz commented that the poster contains many instructions and the contrast of the font type and size is not performing well, which takes a bit of effort to read. He suggested arranging the text and image together rather than apart.

WEEK 6
Layouts #2 & #3
Mr Hafiz commented that both layouts are good and have their own good points. Layout #2 looks more well thought off. I just have to highlight the important words such as measurements, weight, time, etc.

WEEK 7
Animated Instructable Poster
Mr Martin suggested that I should shorten the instruction of each step so that it is easier for the viewers and I should replace the word "taccu", which I have never introduced with the word "pasta". He also gave some visual suggestions for a better result of the animated instructable poster. Other than that, the pace and animation of the video are good.


REFLECTION

It was a little difficult at the beginning of this project as we have to choose the analyse the chosen recipe video, summarise the recipe and break it down into ingredients and steps. However, the most difficult part is to arrange the assets into different layouts. It was hard to include so many graphics and text in the poster. I realized that too much information is included in the poster and I have to simplify them. Thus, I combine some steps into one and simplify the text. The Chunking method is very useful in grouping the information. As I have done is separated the information into ingredients, pasta dough making, dressing preparation and cooking process. The animating part was interesting for me as I enjoy creating the minor motions for the steps of making the pasta. 

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