Advanced Typography - Final Compilation & Reflection

05.04.2023 - 07.07.2023 / Week 1 - Week 14
Lim Rui Ying / 0358986
Advanced Typography / Bachelor of Design (Hons) in Creative Media
Final Compilation & Reflection

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INDEX

Task 1: Exercises 1 & 2

Task 2 (A) & Task 2 (B): Key Artwork & Collateral

Task 3: Type Exploration & Application

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SUBMISSIONS

Task 1: Exercises 1 & 2
05.04.2023 - 09.05.2023 / Week 1 - Week 5

Exercise 1: Typographic Systems

Fig. 1.1 Final Axial System - JPEG, Week 2 (13/4/2023)

Fig. 1.2 Final Radial System - JPEG, Week 2 (13/4/2023)

Fig. 1.3 Final Dilatational System - JPEG, Week 2 (13/4/2023)

Fig. 1.4 Final Random System - JPEG, Week 2 (13/4/2023)

Fig. 1.5 Final Grid System - JPEG, Week 2 (13/4/2023)

Fig. 1.6 Final Transitional System - JPEG, Week 2 (13/4/2023)

Fig. 1.7 Final Modular System - JPEG, Week (13/4/2023)

Fig. 1.8 Final Bilateral System - JPEG, Week 2 (13/4/2023)

Fig. 1.9 Final Task 1 - Exercise 1: Typographic Sytems - PDF, Week 2 (13/4/2023)

 Fig. 1.10 Final Task 1 - Exercise 1: Typographic Sytems (grids and guides) - PDF, Week 2 (13/4/2023)

Exercise 2: Type & Play | Finding Type

Fig. 2.1 Final extracted letterforms, Week 3 (23/4/2023)

Fig. 2.2 Final letter E, Week 3 (23/4/2023)

Fig. 2.3 Final letter C, Week 3 (23/4/2023)

Fig. 2.4 Final letter F, Week 3 (23/4/2023)

Fig. 2.5 Final letter T, Week 3 (23/4/2023)

Fig. 2.6 Final letter H, Week 3 (23/4/2023)

Fig. 2.7 Final Task 1 - Exercise 2: Type & Play (Finding Type) - PDF, Week 3 (23/4/2023)

Exercise 2: Type & Play | Type and Image

Fig. 3.1 Final Task 1 - Exercise 2: Type & Play (Type and Image) - JPEG, Week 7 (17/5/2023)

Fig. 3.2 Final Task 1 - Exercise 2: Type & Play (Type and Image) - PDF, Week 7 (17/5/2023)

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Task 2 (A) & Task 2 (B): Key Artwork & Collateral

26.04.2023 - 09.06.2023 / Week 4 - Week 10

Fig. 4.1 Final Key Artwork (b&w) - JPEG, Week 10 (9/6/2023)

Fig. 4.2 Final Key Artwork (colourised) - JPEG, Week 10 (9/6/2023)

Fig. 4.3 Final Key Artwork (colourised in reverse) - JPEG, Week 10 (9/6/2023)

Fig. 4.4 Final Animated Key Artwork - GIF, Week 10 (9/6/2023)

Fig. 4.5 Final Colour Palette - JPEG, Week 10 (9/6/2023)

Fig. 4.6 Final Collateral 1: Tote bag - JPEG, Week 10 (9/6/2023)

Fig. 4.7 Final Collateral 2: T-shirt - JPEG, Week 10 (9/6/2023)

Fig. 4.8 Final Collateral 3: Business card - JPEG, Week 10 (9/6/2023)

Fig. 4.9 Final Collateral 4: Bottle - JPEG, Week 10 (9/6/2023)

Fig. 4.10 Final Collateral 5: Lapel pin - JPEG, Week 10 (9/6/2023)

Fig. 4.11 Final Collateral 6: Yoga mat - JPEG, Week 10 (9/6/2023)

Instagram account: ruiyy__ https://www.instagram.com/ruiyy__/

Fig. 4.12 Instagram profile screenshot - PNG, Week 10 (9/6/2023)

Fig. 4.13 Final Task 2 - PDF, Week 10 (9/6/2023)

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Task 3: Type Exploration & Application

24.05.2023 - 07.07.2023 / Week 8 - Week 14

Final Task 3: Type Exploration & Application

Final Font Design

Downloadable font link: Potterie.ttf

Fig. 5.1 Final Full Glyphs - PDF, Week 14 (7/7/2023)

Font Presentation

Fig. 5.2 Font presentation #1 - JPEG, Week 14 (7/7/2023)

Fig. 5.3 Font presentation #2 - JPEG, Week 14 (7/7/2023)

Fig. 5.4 Font presentation #3 - JPEG, Week 14 (7/7/2023)

Fig. 5.5 Font presentation #4 - JPEG, Week 14 (7/7/2023)

Fig. 5.6 Font presentation #5 - JPEG, Week 14 (7/7/2023)

Fig. 5.7 Final Font Presentation - PDF, Week 14 (7/7/2023)

Font Application

Fig. 5.8 Final Application #1: Poster - JPEG, Week 14 (7/7/2023)

Fig. 5.9 Final Application #2: Paper Bag - JPEG, Week 14 (7/7/2023)

Fig. 5.10 Final Application #3: Stickers - JPEG, Week 14 (7/7/2023)

Fig. 5.11 Final Application #4: Paper Wristband - JPEG, Week 14 (7/7/2023)

Fig. 5.12 Final Font Application - PDF, Week 14 (7/7/2023)

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REFLECTION

Experience

The most enjoyable task for me was working on the Eight Typographic Systems. I found it fascinating to create impactful compositions and layouts using only text, and I was willing to take risks and explore various arrangements. Task 2, which focused on brand identity, provided a valuable learning opportunity, but I struggled to express myself through the key artwork I created. On the other hand, Task 3 required detailed and subtle efforts to ensure a consistent font design. It was satisfying to complete a full set of fonts, although I acknowledge that there is still room for improvement. Overall, I found the tasks in this module to be more challenging compared to Typography.

Observation

Throughout this module, I could observe the weaknesses in my design approach, such as being indecisive and lacking direction. Additionally, I have identified a need for a stronger foundation in design skills and knowledge. My creations in the tasks were relatively basic, particularly in the areas of visual communication in branding (Task 2) and font applications (Task 3). Recognising my insufficiencies has made me more attentive to designs I encounter in my daily life, including logos, brands, and typography. 

Findings

Overall, the tasks presented in this module were challenging but provided valuable opportunities for learning, exploration, and breaking of boundaries. Engaging in these tasks allowed me to expand my knowledge and skills in typographic systems, branding, and font creation. Task 3, in particular, deepened my understanding of the interplay between forms and counter forms as I delved into the construction of my font. 

The experience provided valuable insights and allowed me to push my boundaries, but yet to reach my potential. Thus, it is crucial to establish a solid foundation of design knowledge and skills, as well as maintain a passion for creating impactful and meaningful designs to further advance in the field of design and reach new heights in my design journey.